• Market Research Organization
Qualitative research

What are consumers buying? What drives your customer’s purchase decisions? How are they behaving at key experience points and why? How do they perceive your brand.


These are some of the in-depth questions into consumer behavior and motivations that qualitative research can answer. This type of research is very useful because it picks the mind of the consumer revealing a treasure of ideas, attitudes and reasonings that may have been previously left out.


Such answers and insights will allow you to take the actions needed to better position your brand, to achieve the best possible growth in a competitive environment and to maximize your business’s profitability.


Our experts at MRO majored in Psychology or Sociology and are dedicated to the project from briefing to reporting. They are trained to understand your business needs in order to achieve growth and success in the market.


Uniquely catering to specific industries, MRO ensures the research quality is maximized and the objectives thoroughly addressed.


MRO offers a wide array of study types including:


  • Focus groups
  • Mini groups
  • Individual in-depth interviews
  • Observational studies

These studies can be offered with client observational facilities, simultaneous translation and video/audio recording.

Quantitative research

We listen to our clients’ needs and offer sound advice from the start of each project. Read More

Qualitative research

What are consumers buying? What drives your customer’s purchase decisions? How are they behaving at key experience points and why? How do they perceive your brand. Read More

Syndicated Research

The MRO Syndicated Research is the perfect vehicle to quickly and cost-effectively discover people’s opinions, attitudes and behaviors. Read More